Bank Of Scotland

How do you make banking relevant to students? What influences their decision when choosing a student bank account before university? These were just a few of the questions we tackled (Christie Morrison, Emily Thomas and I) while working on a live brief for Bank of Scotland through Union Direct Agency.

We pitched our concept to the Bank of Scotland and Union Direct, and it was accepted. The campaign won us the Aspiring Creative Star Award, and Union Direct took the idea and elevated it to a new level. A year later? Union Direct and Bank of Scotland won a Drum Award for the campaign.

Client: Bank Of Scotland + Union Direct

Creative Team: Christie Morrison, Emily Thomas, Tegan McDougal

Service: Advertising + Art Direction